Ripe Date is the date a survey should go live based on the time frame assigned for surveying your customers.
For example, if you’ve selected to survey your customers 1 week after a project has been completed, you might provide us with a close date of 1/1/14. The ripe date for this survey would be 1/8/14 (or 7 days after the project was completed). If your customer contact information is submitted after 1/8/14 (in this example), the ripe date would still be reflected as 1/8/14, but your survey would go live immediately.
If you find ripe date confusing, you can always query reports by other date filter options such as Sent Date, Response Date, or Project Close Date.